Skin & Tonics : Skincare Guides & Product Reviews

Skincare guides & product reviews for hydration lovers & the moisture barrier obsessed

2013 Skin & Tonics Reader Survey Results!

Since beginning this blog almost a year ago, I’ve had the pleasure of getting to know a lot of you, and I have to say – everyone I’ve met (either online or in person) has been nothing but friendly and knowledgeable. However, when I first decided to do a reader survey, I was actually pretty nervous about it. Even though all of my interactions with you guys have been unbelievably positive and fun and warm, there was still a small part of me that was convinced that there is some unidentified group of naysayers out there who were waiting to finally get the chance to tell me how boring or smelly my blog is. Much to my relief, that turned out not to be the case.

Instead, what I got was exactly the kind of helpful feedback I’d hoped to obtain – honest answers about what content is useful to you, what you’d like to see more of, and what changes would make Skin & Tonics a better experience for you. Since so many of you were kind enough to take the time to fill out my survey, I thought I’d repay the favor by taking the time to share the outcome.

Here’s what I learned:

gender

 

agerange

 

visit

 

frequencyfavoritecontent

morenewcontentexcites

The last part of the survey was an open ended question. It was an optional question, but even so, about half you took the time to give me your honest feedback (that’s a lot!). The question was, “If you could change anything you wanted about Skin & Tonics, what would you change?” This was the question I was most nervous about, but the answers were very insightful. Here’s a quick rundown of the highlights:

• Many people want more information and product reviews specific to their skin type (as opposed to just my own)
• Many people want more frequent posts
• A few people want more Asian product reviews
• An equal number of people want fewer Asian product reviews
• A couple of people would like to see some Skin & Tonics YouTube videos
• A couple of people would like to see more sunscreen reviews
• A couple of people found the commenting system to be a pain to deal with
• A couple of people felt it was difficult to find things on the site
• A few people feel the font is not as easy to read as it could be
• A LOT of you thought everything was perfect and wouldn’t change anything (Thanks, guys!)

I’m currently working on a new design for S&T that will certainly make things easier to read and easier to find. I’m also working on my content plans for 2014, and I am taking everyone’s feedback to heart as I do so. This blog is a personal project for me, so of course I tend to write about things I enjoy – but I also see this blog as a vehicle to meet other people who are just as passionate about skincare science and beauty as I am, and to that end, I like to make sure what I’m blogging about is valuable to my fellow, skin-care-obsessed, internet dwellers.

If you missed the survey, don’t worry.  I’ll be continuing to collect survey answers for the next few days! The survey is 10 questions (9 of them are multiple choice), super quick, and 100% anonymous. If you’d like to submit your answers, you can fill out the 2013 Skin & Tonics Reader Survey here.

What do you think of the results? Did any of them surprise you?

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6 comments on2013 Skin & Tonics Reader Survey Results!

  1. So what you’re saying is that a lot of women visit your site? 😛 Apparently I’m in the minority according to the pie charts, but I really did enjoy the interviews you did. I’d love to see more of that type of thing in the future. Just saying. 🙂

    • Kerry

      Haha, yes! Or at the very least, only women like to fill out reader surveys! Anyway, I’m glad you enjoyed the interviews. I think a pretty fair amount of other people did too – they remain some of the all-time most popular Skin & Tonics posts of all time. I really love doing them, and will definitely be doing more in the future! 🙂

  2. I really love reading your Asian product reviews! I have recently switched all my skincare products from Western to Asian after finding your blog and the magic of using COSDNA. I did not realize all the chemicals I was putting on my face! Just used whatever product that “promised” to take care of my problems. Asian skincare is also much more affordable and convenient (online), being that it’s about 12 years more advanced than Western products. I think your blog layout is fine; neat and tidy! As long as your blog doesn’t become pink with bows in every corner and cursive fonts, I’ll be glad to follow you forever!

  3. I love reading your interviews the most 🙂 and like how you explain ingredients of Asian skincare products .
    Besides, I check your blog daily via bloglovin^^

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